Skip to Content

Get a FREE assessment of your rental property. Start here!

Get a FREE assessment of your rental property. Start here!

5 Things You Should Know About Rental Property Investment in Evanston

Evanston Man Looking at Investment PortfolioIt’s not simple being a rental property investor; you need to teach yourself what it takes to make that first single-family rental home a success. By taking the time to understand the fundamentals of rental property investing before jumping into the Evanston market, an investor can give themselves a real headstart. By learning about the five key things that rental property investors need to know, you can quickly get yourself on the path to property investing success.

1.      Plan Ahead

Investing in Evanston rental properties entails a lot of up-front planning. Diving headfirst into the real estate market without a clear understanding of what your main goals are and which steps you need to accomplish to get there can leave you unproductive and overwhelmed. Strategize your goals by writing down your objectives, which should include a long-term investment plan.

For example, you could list down questions such as: Are you more concerned about long-term appreciation or cash flow? Are you planning to occupy the property at any point, or is it purely an investment? If your goal is to generate $5,000 a month in retirement income, you’ll need a clear strategy and a multi-year plan to get you there.

You could likewise make good use of a clear plan regarding how yo will get the funding you need for ongoing expenses. Beyond the down payment and closing costs, there are operating expenses, property taxes, insurance, and other costs that must be paid each month.

Even though the idea is to prepare your rental property so that your rental income covers both your mortgage payment and these costs, that may not always be the case. Certain months may see a negative cash flow due to vacancy, large repairs, or other unexpected expenses. An alternative way to get ready for whatever may come is to set aside a percentage of each month’s rental income into a separate “contingency fund” account. That way, you’ll never be caught off guard and without funding in a crucial moment.

2.      Understand Risk vs Return

In the rental real estate market, there is a relationship between risk and return. Investing in real estate is a relatively low-risk option for investors. But of course, there will always be risks associated with it; usually, the highest returns are the result of the ones that have the highest risk too. Most of the time, rental homes in less expensive neighborhoods offer the highest potential yield but are also riskier because of the inherent volatility of such areas. More expensive neighborhoods, on the other hand, may not have that volatile nature but will be a much higher up-front investment and will cater to a much smaller percentage of renters. Determining where your investment comfort zone is in advance can help make your property searches much faster and more efficient.

3.      Know Your Renter Demographic

With property type, you’ll need to choose in advance about who your target renter is. It is common sense that not all rental homes will appeal to all renters. For example, Millennials and young professionals have a tendency to have different priorities and morals from what other categories of renters have. Try to look at prospective rental properties through a renter’s eyes and see whether you can discover to which set of tenants it might appeal to most. Once you know who the renters are in your market, you can shop for a property with their needs in mind.

4.      Organize Your Business

Investing in rental properties is a business. Separating your investing from your personal life is an integral aspect of guaranteeing you have the systems you need in position for long-term success. For example, at a minimum, investors should have a separate bank account for their rental property business, along with a money management app or software to help them keep track of it.

Make sure to categorize your expenses, particularly if you have plenty of rental homes: you’ll need individual income and expense numbers ready for each property once tax time rolls around. Documents, invoices, and other paperwork should be organized into folders, either digital or on hard copy. This can make scouring for information much less of a headache.

When setting up your business, remember that you are the CEO. That means that you’ll need to have a system in place to delegate time-consuming tasks to a team of trusted professionals. A property manager, real estate agent, and a lender are essential. Most investors also have a lawyer and a trusted contractor or two on their team as well.

5.      Adjust Your Outlook

Possibly the most significant thing to learn about real estate investing is that it is a marathon, not a short-term spring to the finish. The profits will come, but only if you remain diligent in the long run. Not every month will feel like a victory; however, armed with determination, information, and a solid strategy, you can overcome any market fluctuations and come out victorious in the end.

While nothing can help a rental property investor more than experience and information, having the right support could be a game-changer from day one. At Real Property Management Chicago Edge, we help investors negotiate the challenging terrain of Evanston property management. Our systems and innovative approach to property management ensure that once an investor has taken the first steps into rental property investing, the many years of ownership to come are as smooth and profitable as possible. Contact us or call us at 773-904-7700 for more information.

We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.